About BIGTHURG

Coaching built on discipline, not shortcuts.

BIGTHURG Fitness exists to give people a real, sustainable path to strength — through structured programming and a coach who's actually paying attention.

The Coach

Hi, I'm James Thurgood.

I started BIGTHURG Fitness after years of training clients in commercial gyms and watching the same pattern play out — people chasing quick fixes instead of building habits that actually last. BIGTHURG is my answer to that: programming that's built around you, coaching that holds you accountable, and zero fluff.

Whether you're training with me online or 1:1 in person, the standard is the same — show up, do the work, trust the process.

Certifications: CIMSPA Endorsed Level 3 Personal Trainer

Our Approach

Train. Focus. Thrive.

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Train

Structured, progressive programming — every session has a purpose and builds toward your goal.

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Focus

Consistency beats intensity. We build habits and routines that fit into your actual life.

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Thrive

The goal isn't just a finish line — it's a stronger, more capable version of you, long term.

The Journey

How BIGTHURG came to be

2021

Launched online coaching

Took the same programming and accountability structure and made it accessible remotely.

2024

Started coaching in commercial gyms

Built a client base through in-person personal training and group sessions.

2026

Founded BIGTHURG Fitness

Brought online and 1:1 coaching together under one brand, with one standard.